The Tax Code Unlocked: Julio Gonzalez’s Strategy for American Wealth
- Ariel Lavi

- Oct 8
- 2 min read
Updated: Oct 10
Your Tax Bill is a Strategy, Not a Sentence. If the thought of tax law feels like a complicated maze built for someone else, you're missing the point. Julio Gonzalez, the National Tax Reform Expert and CEO of Engineered Tax Services (ETS), argues that the wealthy don't avoid taxes; they simply use the rules set by the government to their maximum advantage.

His bestselling book, Why Billionaires Love The Tax Code: Follow the IRS’s Lead to Build Wealth, is a concise, practical read dedicated to translating that high-level strategy for the everyday American entrepreneur.
Gonzalez’s mission is clear: to deliver tax equality by ensuring that the powerful, specialized tax incentives once available only to Fortune 500 companies are now accessible to small-to-mid-sized business owners and real estate investors.

The ETS Advantage: Engineering Your Cash Flow
Gonzalez’s firm, ETS, is the country’s largest specialty tax engineering firm. This engineering focus is the factual foundation of his expertise, as many major federal tax credits legally require the analysis of licensed engineers and scientists.
The strategies taught in his book focus on aligning your investments with Congress's intent, leading to major cash-saving events:
Cost Segregation: This is a powerful tactic for real estate investors. It’s an engineering study that breaks down a property into its components. Instead of depreciating the entire building over 39 years, parts like flooring, lighting, or specialized electrical systems are reclassified to shorter depreciation schedules (5, 7, or 15 years). The verifiable benefit is generating an immediate increase in cash flow by accelerating tax deductions and reducing taxable income in the early years of ownership.
R&D Tax Credits: This incentive directly rewards U.S. companies for investing in innovation and U.S.-based labor. ETS helps businesses qualify their activities—from developing new software to refining manufacturing processes—to claim a credit, essentially providing a refund of labor costs.
Energy Incentives: ETS focuses on benefits like the 179D and 45L deductions, which financially reward businesses for designing or building energy-efficient properties.
Gonzalez’s approach is about proactive, year-round planning to document well and use the right elections and credits to legally keep more capital.

Accolades and Influence in Policy
Julio Gonzalez’s credibility as a national expert is widely documented, reinforcing his standing as a trusted voice on the economy and tax law.
He is consistently named one of the Top 100 most influential people in Accounting by Accounting Today.
He is recognized for his firm’s contribution to preserving U.S. jobs, a direct result of the cash flow benefits ETS delivers to American businesses.
Gonzalez is a frequent advisor, working weekly with Congress and the Senate to contribute to the nation’s tax reform blueprint and ensure tax laws are beneficial for small business owners.
Through his firm and his book, Julio Gonzalez is making the argument that every business owner deserves to treat the tax code as a strategic financial asset, maximizing their wealth and economic contribution just like the largest corporations.
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JULIO GONZALEZ
ENGINEERED TAX SERVICES (ETS) CHIEF EXECUTIVE OFFICER
[Social Media Icons for Instagram, LinkedIn, Facebook] [Logo for Engineered Tax Services]
Julio Gonzalez is the Founder and CEO of Engineered Tax Services (ETS), the nation’s leading specialty tax engineering firm. Through ETS, he has helped democratize access to powerful tax strategies like cost segregation, R&D tax credits, and energy incentives, traditionally reserved for large corporations. Under his leadership, ETS has grown nationwide and become a trusted resource for thousands of CPA firms. In addition to leading ETS, Gonzalez advises lawmakers on tax reform and manages investments through the Gonzalez Family Office.
NOTABLE ACHIEVEMENTS
Founder & CEO of Engineered Tax Services (ETS): Established in 2001, ETS is now the largest licensed specialty tax engineering firm in the U.S., offering services like cost segregation, R&D tax credits, and energy incentives to small and mid-sized businesses—benefits once exclusive to Fortune 500 companies.
National Tax Reform Advisor: Regularly collaborates with Congress, the Senate, and federal agencies to shape U.S. tax policy. He is recognized as a national tax reform expert and frequently speaks on tax reform and wealth preservation.
Strategic Acquisitions to Support CPA Firms: In 2020, acquired The Growth Partnership, ABLE CRM, and the Rosenberg Survey to create the largest specialty tax and consultative firm serving the CPA community. In 2021, added Inside Public Accounting, and in 2023, expanded further with the acquisition of J.E. Salazar & Associates to offer grant services.
Recognized Industry Leader: Named one of Accounting Today's Top 100 Most Influential People in Accounting and honored as one of the "10 Most Dynamic Business Leaders of 2023" by The Inc. Magazine.
Founder of Gonzalez Family Office: Manages investments in real estate, private equity, and venture capital, further diversifying his business portfolio.
SPEAKING TOPICS
Maximizing Cash Flow with Cost Segregation & Energy Incentives: Draw on ETS's 20,000+ cost segregation projects and expertise in Section 179D/45L to show how businesses can accelerate depreciation, capture up to $1.80 per square foot in energy credits, and reinvest tax savings into growth.
Accelerating Innovation with R&D Tax Credits: Walk through the four-part IRS test, timing strategies, and state program nuances to help companies secure an average 11% credit on qualifying R&D expenses—and explore case studies spanning engineering, IT, and manufacturing.
From Practitioner to Policy Maker: Shaping U.S. Tax Reform: Share insider perspectives from Julio's appointment to the U.S. Tax Roundtable (by Vice President Pence), ongoing advisory roles with Congress and federal agencies, and guidance on Circular 230 compliance for practitioners.
Scaling a Specialty-Tax Ecosystem through Strategic M&A: Reveal the playbook behind ETS's acquisitions—The Growth Partnership, ABLE CRM, Inside Public Accounting, The Rosenberg Survey, J.E. Salazar & Associates, plus the launch of Engineered Insurance and 1031 Exchange services—to serve CPA firms end-to-end.
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WHY BILLIONAIRES LOVE THE TAX CODE
Follow the Tax Code to Build Wealth
Julio Gonzalez with Nely Galan
TEXT WHY TO 26786 FOR A FREE COPY
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