.png)
Role Model Energy: Brazil Styles’ Heloa Johnson Sets the Standard in San Diego’s Hottest Runway Event
- Becca Brazil
- Aug 21
- 2 min read
Power, passion, and presence—Heloa Johnson doesn’t chase trends, she curates moments that command attention. And this September, she’s doing it again with ROLE MODEL by Brazil Styles, a sultry, high-impact lingerie fashion show that’s redefining what it means to celebrate the female form, inside and out. Taking place on Thursday, September 18th, 2025, at the chic AKA Restaurant in Downtown San Diego, ROLE MODEL is more than a show. It’s a movement. It’s where fashion meets fearlessness, sensuality meets purpose, and every woman is invited to own her bold.
The Return of a Visionary
Following the massive success of her Winter Wonderland event earlier this year—which quickly became the most talked-about party in San Diego—Heloa Johnson is stepping back into the spotlight, this time with more heat, more edge, and a clear message: empowered women empower women.Born in Rio de Janeiro and raised by resilience, Heloa moved to San Diego in 2005 with her late husband, Jimmy Johnson, to build a life rooted in love and entrepreneurship. After his untimely passing in 2007, she carried forward his legacy while raising their daughter—and creating one of the city’s most recognizable family-run restaurants, Fat Ivor’s Rib Rack.But that wasn’t the end of her story. It was the beginning.
Introducing: ROLE MODEL
As founder and creative director of Brazil Styles, Heloa channels her Brazilian heritage and passion for fitness, fashion, and femininity into designs that radiate confidence. And ROLE MODEL is the culmination of that vision—a celebration of powerful women, bold design, and unapologetic glamour.Held in an intimate setting for just 300 guests, the evening will feature:
• Striking lingerie looks inspired by Brazilian craftsmanship
• Handcrafted details made to celebrate every curve
• Surprise performances and celebrity appearances
• Champagne on arrival for pre-sale guests
• A charitable auction benefiting a nonprofit to be revealed the night of the show
“ROLE MODEL is about owning who you are, celebrating your sensuality, and doing it with purpose,” Heloa tells ELLE. “This isn’t just a fashion show—it’s a statement.”
An Invitation to Be Bold
Set beneath the candlelit glamour of AKA’s rooftop scene, ROLE MODEL will be a night where every woman is invited to step into her power. With a showtime of 8:30 PM, guests are encouraged to arrive early, soak in the ambiance, and claim their spot at one of the most empowering nights of the year.Because in Heloa Johnson’s world, confidence is the dress code.
EVENT DETAILS
📍 AKA Restaurant, Downtown San Diego
📅 Thursday, September 18, 2025
⏰ Show begins at 8:30 PM sharp
In a fashion landscape hungry for meaning, Heloa Johnson is delivering more than a look—she’s delivering a legacy. And this September, at ROLE MODEL, you’re invited to be part of it.