Lucilla Nori: Miss Universe Italy

Why Miss Universe Italy Lucilla Nori Is the 2025 Contender Redefining "Elegance with Substance"

Italy has always been synonymous with style, and this year’s representative, Lucilla Nori, is bringing a thoroughly modern definition of Italian elegance to the global stage. At 26 years old , the model is ready to represent Italy at the Miss Universe 2025 pageant , which will be held in Thailand from November 1st to 21st. Originally from Nettuno and now residing in Rome , Lucilla is a determined young woman, capable of transforming shyness into strength and challenges into personal growth. This will be a long journey, physically and emotionally , as she competes against representatives from over 90 countries around the world.

The Model-Strategist: Intellect as a Secret Weapon

Lucilla Nori’s path is distinguished by her commitment to learning and strategy. She has a solid background, including a degree in Fashion Sciences and a master's degree in Management and Business Administration. She has also worked in digital marketing, managing websites, e-commerce, and communication strategies, thus combining creativity and strategic vision in a dynamic career path consistent with her idea of contemporary elegance. Her pageant debut dates back to 2019, when she participated in Miss Italia after winning the title of Miss Miluna Lazio. Although she didn't reach the podium, that experience ignited in her the desire to challenge herself, stating: "I began a journey to improve myself, working on communication and understanding who I am". On August 31, 2024, she won the title of Miss Universe Italy, beating out 21 competitors thanks to her authentic and charismatic presence. She is clear about the modern competition's demands: "Beauty isn't enough. The judges look for personality, determination, and authenticity. I chose to simply be myself".

Her Mission: The Art of Poise as Empowerment

Lucilla Nori’s personal platform focuses on teaching women to cultivate internal confidence, proving her commitment to "Beauty with Purpose" is genuine. Today, she teaches poise and posture to women and girls, with the goal of helping them rediscover confidence and inner elegance. She views this as more than just a job, calling it a "mission". She explains that "Pose is a silent language that speaks about us, even before words". This philosophy of grace as a tool for female empowerment supports her dream to combine fashion, education, and social commitment in educational projects aimed at women and young people. As she says: "I want to show that you can be strong without losing your sensitivity. True elegance is self-acceptance. And true strength is continuing to believe in dreams, even when they seem distant".

The Villaggio So.Spe.: Solidarity in Rome

Beyond the stage, Nori is very active in social work, collaborating with the Villaggio So.Spe. - Solidarietà e Speranza di Suor Paola in Rome. This charity welcomes single mothers and victims of violence. Lucilla draws inspiration from this work, noting: "In that place, I saw the most authentic beauty: the kind born of solidarity and the strength to start over". Supported by a close-knit family—her parents Francesca and Lorenzo, her brother Gian Lorenzo, and her grandparents—she carries the weight of representation with responsibility.

Setting the Bar for 2025

As she prepares to depart for Thailand in November 2025 , Lucilla Nori knows that every dress, every word, every gesture becomes part of a larger message: beauty as awareness, grace as strength, sensitivity as a form of courage. She brings with her the voice of Italian women, the strength of the mothers of the So.Spe. Village, and the trust of the girls she supports every day. Nori intends to tell a "different story of being a woman: authentic, free, and aware". She will bring her smile, her natural elegance, and that gentle strength that comes from within. For her, true beauty is not a trophy to be displayed, but a light to be shared. She chooses to slow down and listen, to walk with her head held high, but with her feet on the ground, and to unite fashion with human values, image with content, dream with reality. As she loves to say, “Beauty is not a privilege, it’s a responsibility". This is the key that sets her apart: an elegance that doesn't impose, but inspires; a strength that doesn't divide, but unites; and a light that does not dazzle, but illuminates.