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Avi Wiseman: The Maestro of Melody, Bridging Cultures and Genres

Updated: Aug 29

Avi Wiseman: The Maestro of Melody, Bridging Cultures and Genres

In the dynamic world of music, where creativity knows no bounds, Avi Wiseman stands out as a true polymath. A celebrated artistic director, composer, and lyricist, Wiseman has established a career that effortlessly weaves together diverse influences, from classical elegance to the vibrant sounds of the Middle East. His journey is a testament to the power of passion, discipline, and a relentless pursuit of artistic excellence.


Tshuva film by Yoav Swissa - Poster

Wiseman's career took flight in the world of film and television, where his unique soundscapes have graced screens in both Israel and the USA. His scoring for the film Tshuva (2023) earned him a nomination for Best Score for a Short Drama Film at the Veneto Film Festival, a recognition of his profound ability to tell stories through music. He has also lent his composing talents to a variety of acclaimed productions, including segments for Channel 8's “Why Didn't You Tell Me,” the Kan TV series “Trip After the Army,” and the children’s TV show “Shakshuka.”

His work on independent productions like "Alef Bet" and "Heshek" further solidifies his reputation as a sought-after composer.


A multi-instrumentalist with a deep understanding of musical theory, Wiseman's musical foundation is as rich as his compositions. He began his journey in 2004, and his formal training includes studying piano with Galina Kleiman, music theory with Dr. Bat-Sheva Rubinstein, and composition at the Israeli conservatory with Dr. Alexander Korenhendler. His mastery extends beyond the piano to a diverse array of instruments, including violin, viola, cello, and flute, as well as an impressive collection of Middle Eastern flutes and strings, such as the Oud, Guembri, Souna, Dizzi, and Hulusi. This wide-ranging skill set allows him to infuse his work with an authentic and compelling blend of cultural sounds. His past experience with brass and bassoon, combined with his enthusiasm for orchestration, enables him to write music that is both complex and harmonious for orchestral players.


Beyond his musical compositions, Wiseman's artistic vision extends into the visual realm through his company, "GraphicMad." As an A-list artistic director for graphic design, he works with a prestigious clientele that includes MustonenFest - Tallinn Tel-Aviv, Carousel Artists Management & PR, Equinote association, and the Israel Chamber Orchestra. His talent for visual storytelling has also been sought after by renowned figures such as Grammy award winner Sharon Farber, famed actor Mike Burstyn, and acclaimed international violinist Tania Vinokur, as well as singer and actress Eden Kontesz. Through "GraphicMad," he brings a cohesive and professional aesthetic to campaigns, reflecting his comprehensive understanding of both the auditory and visual arts.


In addition to his compositional and graphic design work, Wiseman is a dedicated producer and artistic director. For the past seven years, he has been the driving force behind the Tallinn-Tel-Aviv MustonenFest, an Estonian-Israeli classical music festival, for which he also composed the promotional music. Under the guidance of Zohar Bartov, he enhanced his expertise in sound and music production. He also participated in a masterclass with Grammy Award winner Sharon Farber. A registered member of ACUM and IFPI, Avi Wiseman continues to expand his global presence, leaving an indelible mark on the world of music and art. His journey is a testament to the power of a creative spirit that knows no boundaries.


Avi Wiseman links:


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